Tiered Sponsorship Packages

If you are interested in sponsoring us then you better hurry! We have some very appealing packages on offer.

Title Sponsor - £15,000

  1. Naming rights. Expedition branded as ‘Sponsor Name’s Arch2Arctic’
  2. An option to put an ad banner on homepage with any content you want
  3. Any reference to Arch2Arctic will include sponsor’s name
  4. Large logos printed on the boat, dominating the design and full wrap option
  5. Logo shown in introduction and credits of professional promo video
  6. Name and logo promoted on website, social media and blog
  7. Logo printed on clothing (full chest with Arch2Arctic logo)
  8. Logo printed onto bike panniers
  9. Name promoted at fundraising event and associated promotional material
  10. Exclusive logo on Facebook, Twitter and Instagram pages
  11. A section including the logo, company information and link promoted at the top of the Partners page on our website
  12. Two dedicated blog posts introducing and promoting the company
  13. Exclusive logo on casual clothes (t-shirts, hoodies) for PR talks and interview

Platinum Sponsors - £10,000

  1. Large logo printed on boat
  2. Name and logo promoted on website, social media and blog
  3. Large logo printed on clothing
  4. Logo printed on bike panniers
  5. Logo shown in credits of professional promo video
  6. Exclusive logo on Facebook, Twitter and Instagram pages
  7. Name promoted at fundraising event and associated promotional material
  8. A section including the logo, company information and link promoted near the top of the Partners page on our website
  9. Two dedicated blog posts introducing and promoting the company
  10. Exclusive logo on casual clothes (t-shirts, hoodies) for PR talks and interviews

Gold Sponsors - £5,000

  1. Medium sized logo printed on boat
  2. Name and logo promoted on website, social media and blog
  3. Medium sized logo printed on clothing
  4. Name promoted at fundraising event and associated promotional material
  5. Logo shown in credits of professional promo video
  6. A section including the logo, company information and link promoted on the Partners page on our website
  7. A dedicated blog post introducing and promoting the company

Silver Sponsors - £1,000

  1. Small logo printed on boat
  2. A section including the logo, company information and link promoted on the Partners page on our website
  3. Logo shown in credits of professional promo video
  4. Mentions on social media
Please get in touch if you are interested in one of our packages.
Phase 1: Launch
  • Website launched with newsletter sent out to all contacts introducing and promoting the expedition.
  • Social media accounts activated (across Facebook, twitter, Instagram and Virgin Giving) and first blog entry posted.
  • ‘Jetpack’ plugin to automatically post our blog posts on our social media pages, to ensure all channels are up to date and synchronised.
  • Online updates on blog and social media as additional sponsors are confirmed.
Phase 2: Fundraising
  • Launch event in London Docklands with ocean rowing boat, in collaboration with the Scouts PR team to include photographs and interview with main sponsor to announce partnership and intention to complete the challenge.
  • Social media updates continue throughout this period, celebrating training and sponsorship milestones.
  • Individual sponsor events are promoted in local media - photo calls for charity events included.
  • Individual events could include an invitation dinner, auction, raffle and entertainment.
  • Other fundraising initiatives include:
    • Prize draw to win items of equipment / mementos after the expedition
    • Prize draw for nearest guess on expedition duration
    • 12-hour continuous row on rowing machines in public place
Phase 3: During the challenge
  • Photo caption issued to media and posted to include the send-off in London
  • Our media team and we will post daily on blog and social media – driven by photo captions and videos of the extreme adventure
  • We will tag sponsors and create content geared to promote services / products
  • Use of live tracking, transmitted and displayed on the website to sustain interest of our progress
  • Live updates during difficult stages – coordinated by support team who post on our behalf
  • Use of live streaming to gain immediate impact and exposure.
  • Video and photos posted at each milestone and the finish post.
Phase 4: Back home
  • Press release and media opportunities about the completion of the challenge, funds raised and details of what the funds will be used for.
  • Interviews with relevant local, regional and national press
  • We will give talks on the expedition and experiences and what we learnt from it

PR & Fundraising

We invite our sponsors to join us in any fundraising events to actively promote them. We are confident because this challenge is so unique that we can get coverage in UK newspapers in the build up to the start and throughout.

Website

The website serves as the primary source of information about the expedition and from which all other channels will lead from. Things to note:
  1. The current video is being re-done by a professional company. Once done it will be an effective vehicle for drumming up support and noise about the expedition. We will add our sponsors to the credits.
  2. Sponsor’s logos are placed on all pages (except the blog) and will link through to sponsor’s websites.
  3. Partners page - this page will list our sponsors in priority order along with some information on who they are and promotional language. We can say whatever you like here. It will also include our preferential suppliers under a sub-heading further down to promote the companies that have given us product discounts.
  4. Media page - unpopulated at the moment but will be one of the most important pages. It will consist of video footage, photos, press releases and information. It will be similar to this site’s page - http://www.oceanvalour.co.uk/media/. It will be a one-stop shop for the press.

Website blog

We will be creating blog posts in the build up to the event to cover our training, planning etc… We will create content to promote all of our sponsors.
  1. For example, one of our first posts after launching will be introducing our sponsors, who they are and what they’re all about, what they mean to us etc…
  2. We will ‘product place’ or mention our sponsors, with a prominence to those who contribute the most.

Social

  1. The other main driving channel for support will be via Facebook. I’ve created a Facebook page and we will launch this at the same time as the website. Our blog posts will automatically post to Facebook and that is where the material will come from.
  2. We will use our presence on Facebook as a channel to increase engagement and expand our following and support and to advertise our sponsors to this audience.
  3. Sponsor logos will be displayed on the Facebook page.
  4. We will also have a Twitter page which will also be automatically posted to.
  5. We’re keeping our social strategy concentrated (two platforms) rather than dispersing content on multiple social media sites.

Promotion on equipment

We will get some of our gear branded with Arch2Arctic logo and sponsors. Prominence will depend on contribution in comparison to other sponsors. Items included will be:
  1. Hoodies (worn for training and promotion)
  2. Running t-shirt
  3. Panniers for cycling
  4. Wetsuit (we need to look into this)
  5. Boat - this is where the most exposure will be shown. Once logo’d up we will take photos and promote online. Prominence will depend on contribution.

The Scouts

The Scouts will provide us (and our sponsors) access to a large network of people to increase exposure and publicity.
  1. With nearly 1/2 million members, 115,000 adult members, 1 million associated parents, along with a huge social media following, they have the capability to promote our expedition and our associated sponsors to a huge network.
  2. We will be reaching out to parents for support through the Scouts’ fundraising team and we will ensure our sponsors have presence to increase exposure.
  3. So far we have a 3-page spread in Make.Do.Share - which is sent out to their membership quarterly and has a circulation of 100,000. Confirmed sponsors’ logos can be added to the publication.
  4. They will create updates on their Facebook page during the event (perhaps sharing our posts)
  5. They are keen to publish a blog about the experience after the event. This may turn into a feature which goes in their main magazine, Scouting.

Partners